CILA 2022 – Ibero-Latin American Congress of Asphalt

One of the most important international congresses on asphalt, made up of more than 20 countries and specialists from four continents.

CILA is an open space for technological exchange, scientific follow-up and innovation in terms of products, techniques and procedures for road

The Challenge

The organizing team of the XX CILA, which will take place from 20 to 25 NOVEMBER 2022 in Punta del Este, Uruguay contacted us to work on the redesign of the congress image.

The objective is to define together manuals and style guides that should guide the communicational tone of the Congress, while ensuring the correct use of the brand in a variety of formats.

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Content & Strategy

We worked at the branding level defining both physical and digital pieces, functional to the communication, agenda and ticket sales in the months prior to the congress as well as the pieces that will be an active part of the event itself.