Upa Quiero

Upa Quiero is a personal project that seeks to create products for children and babies that are well-made, good quality, practical and versatile.

The Challenge

We worked closely with the UPA team to redesign their brand, enhance the tone of communication and create a consistent design system that would allow them to scale their communication both physically and digitally.

Check out the site upaquiero.uy

Content & Strategy

We worked on illustrations and graphics to apply in a variety of pieces; from garment and product apparel such as hangtags and packaging to graphic and animated guidelines to communicate on social media.

Once this process was defined we focused on the design and development of their new sales channel, a high-quality website design with a focus on users unifying a communication and sales tool tailored to their needs.