The Bitafal Group is made up of a group of companies dedicated to providing solutions for road construction. From the production of asphalts with incorporated technologies for a better performance, to its transportation and state-of-the-art machinery for maintenance and construction.

The Challenge

Working together with BItafal since 2016 we have had the opportunity to collaborate on a variety of projects. We started working on the definition of brand manuals and style guides for all the brands that make up the Bitafal group. In this way we set a solid path for the next challenges.

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Content & Strategy

We developed a web site aimed to nucleate the communication of the group and of each Sub product in particular, looking for a common language but respecting the particularities of each business vertical.

We have collaborated with the editorial design of publications and press releases and also with the design and development of packaging for new products from the conceptualization of the brand to the productive follow-up.