InnSail is a platform dedicated to offering shared sailing experiences. It allows you to easily and centrally find information about cabin availability on micro cruises, find departures near your current location, venture into nautical experiences in your favorite cove, compare prices, read reviews, book and pay securely.
We worked with the InnSail team from the beginning, maturing the idea at a business level, grounding the naming and defining a clear path in terms of branding and communication. We worked in detail the brand and the impact at an aesthetic level looking for a clear differentiation from the competition.
From the analysis of the previous stages we gave a framework to what would be the main features of the digital platform. We worked on the UX with an emphasis on both B2c and B2b consumers.
The system had to be clear and intuitive both for charter companies that wanted to publish several boats and for private users and above all the search, booking and payment by end users had to be simple and agile.
Once the research with users and stakeholders was completed, we linked the branding with the requirements of use, working in detail the UI and then the programming of the system.